This is probably one of the more unique movie billboards I’ve seen in a while. It really shows the people behind District 9 truly want this to be a unique, interactive and realistic movie experience. And the best part, the movie premieres near the summer’s end (mid-August), so they’re probably going to continue and elaborate this awesome viral/guerrilla marketing campaign. Props to them. Be sure to follow the MNU Lies twitter page for more updates like this.
District 9 Continues Being Awesome With More Marketing and Hype Genius May 29, 2009