After seeing the unbelievable trailer for it, I was pretty psyched for G.I. Joe: The Rise of Cobra, thinking it had potential to be a great action film to end the summer movie season. However, Movieline reports rumors that might bring the blockbuster down. It all started with a post on a message by an anonymous commenter:
After a test screening [of G.I. Joe: The Rise of Cobra] in which the film got the lowest test score ever from an audience in the history of Paramount, the executive who pushed for the movie — Brad Weston — had Stephen Sommers, the superhack director of the film, fired. Removed. Locked out of the editing room.
Stuart Baird, a renowned fixer editor, was brought it to try to see if G.I. Joe could be made releasable. Meanwhile producer Lorenzo di Bonaventura, whose turkey Imagine That (also championed by Weston) explodes this weekend as the new bomb in theatres, was told his services were no longer needed on the film either.
Sommers was then forced by his William Morris agents to pretend that he was working onTarzan over at Warner Brothers, doing design work, even though that film doesn’t even have a good script yet. When word of the firing started to be whispered about in Hollywood, Sommers was summoned back to the editing room but merely to save appearances. Baird is still re-editing the movie with studio input.
However, Movieline also reported the truth behind this controversial comment. What’s true is that there was dissatisfaction with the test screening of the movie and that director Sommers has had tension with Paramount during production. That being said, Stephen Sommers is still on board and they’re recutting the film in hopes to make it less of a trainwreck.
So in short, G.I. Joe might be bad, even if it does have ninjas and soldiers doing backflips to dodge rockets…
And while we’re on topic, here’s the new poster…
Poster Source: Superherohype.com