Michael Bay wrote a whiny memo to Paramount about how there’s no marketing for Transformers: Revenge of the Fallen. The Hollywood Reporter states:
“Right now we are not an event. We are just a sequel, which is very different. There is no anticipation. Remember back to ‘Spider-Man 2’ — it was everywhere,” he wrote.
Bay added that advance word on the $200 million robot extravaganza in publications like Entertainment Weekly, the Los Angeles Times and the New York Times had been an “abject failure,” and he described as “lame” a plan for him to preview a small clip at the MTV Movie Awards this month.
“I cannot figure if this is a cash issue with your company? Is there some clever idea why we are not spending? I’m not sure,” he said. “I’m sure though the movie will do fine, but not to your internal expectations because right now we are fooling ourselves by being cocky.”
Bay, the trailer for this movie has been screened before every film since Xmen Origins: Wolverine. And maybe Paramount knows the movie will cause plenty of word of mouth based around the fact that it is a sequel to a really popular blockbuster. Or maybe Paramount was too busy marketing a good movie like Star Trek and didn’t feel like endorsing the train-wreck this movie is going to be.
Shia LeBeouf Running Away from Giant Evil Robots to the Music of Linkin Park… Again will be in theaters this Wednesday.