Thought Stretch Armstrong and Asteroids being made into movies were dumb ideas? Well imagine a film based on the View-Master. Yup, the toy you had as a kid that you used to look at 3-D pictures is going to be made into a movie. I wish I was joking.
DreamWorks is in negotiations to acquire movie rights to the toy from Mattel (which owns Fisher-Price) and has asked Alex Kurtzman and Roberto Orci to do some “Transformers”-style magic on it.
Brad Caleb Kane, who worked as a writer-producer on the duo’s Fox series “Fringe,” is on board to write the screenplay. Kurtzman and Orci would produce.
Story specifics are being kept under wraps, though Kane, who tweeted his involvement during the holiday weekend, said, “It’ll be like the old ’80s Amblin movies: ‘Goonies,’ ‘Young Sherlock’ … in that vein.” That post has been taken down. Amblin-style movies has been the modus operandi of the Kurtzman-Orci banner.
DreamWorks is hoping to make a family-friendly movie.
Is it really that hard to pitch/market an original idea?